14 Steps to Using Surveys As Powerful Communication Tools

There are several great online survey templates you can use for standard measurements such as employee reviews, customer satisfaction surveys, product ratings and many others.  My message to you, however, is to go outside of those templates and understand that a survey, in its simplest form, is a communication tool that serves three important purposes:

1. It allows you to ask consistent questions in order to see a trend of answers.
2. It provides data points you can use to make informed decisions.
3. It becomes a great communication tool that allows you to “prove” your approach to others; you can explain your decision is based on collaborative information, not just your impression, allowing them to feel comfortable buying in to new ideas.

Gather information, make informed decisions, get others to follow your decisions…how many times do you do these things in your everyday work life? Surveys can pretty much help you in everything you do.  Don’t be intimidated by the process, you can make surveys a key communication tool if you know how to use them effectively. Here are 14 Steps to Using Surveys As Powerful Communication Tools.

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