When Should You Conduct a Survey? - How Do You Prepare a Survey?

A survey may be your best choice when:

• You need a quick and efficient way of getting information.
• You need to reach a large number of people.
• You need statistically valid information about a large number of people.
• The information you need isn't readily available through other means.

How Do You Prepare a Survey?

Decide on the purpose of the survey. If you have decided to do a survey, you must first be sure exactly why you're doing it. What questions do you want to answer? Is it to get a general idea of the demographics of your area? To find out what people think about a particular issue or idea? Or is there another reason you're considering a survey?

In any case, you will need to keep the purpose of the survey in mind throughout the process, as it will influence the choice of questions, the survey population, and even the way the survey is delivered (e.g., a computer-savvy population can be surveyed over the Internet; a population that is largely illiterate shouldn't be asked to take a written survey, and so forth).

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