While marketers have long used surveys as a key tool, online variations now make the process of surveying your customers so easy, it’s almost a crime not to do it.
By using surveys routinely, you can demonstrate that you value your customer’s opinions while also gaining important information about the kinds of product, services and enhancements they might be willing to actually pay for. Here are different ways to survey your customers:
1. Market analysis. The most obvious reason for launching a survey in business is to find out what your market prefers, or what needs it identifies as important. Asking questions about the choices people make when interacting with products or services like yours will turn up valuable information for your future plans.
2. Tracking performance. You can use a short survey simply to keep your operations in order. You can ask for customer feedback regarding their experiences with your company and use that information to keep track of how well you and your staff are doing. Call centers, for instance, often track performance this way.
3. Customer follow-up. Sending a more detailed survey immediately following a sale (particularly for more expensive items) is often revealing in terms of how well you are answering the customer's needs. It is also an important way to show the customer that you are grateful for your interactions and that you're dedicated to continual improvement.
4. Customer demographics. Another way to deepen your relationship with customers is to provide a survey that asks them about themselves: their preferences, their lives, their problems and challenges, even beyond the area your business serves. You can then use this data for product and service development and even in developing key strategic partner relationships.
Know NovaSurvey, a tool adapted to measure, to collect information and generate reports and statistics that help marketing research, data collection, recruitment, pricing studies, among others, click here.
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