A survey is a data collection tool used to gather information about individuals. Surveys are commonly used in psychology research to collect self-report data from study participants. A survey may focus on factual information about individuals, or it might aim to obtain the opinions of the survey takers. Surveys are one of the most commonly used research tools and can be utilized to collect data and describe naturally occurring phenomena that exist in the real-world.
How Are Surveys Used in Psychology Research?
A survey can be used to investigate the characteristics, behaviors, or opinions of a group of people.
A survey can be administered in a couple of different ways. In one method known as a structured interview, the researcher asks each participant the questions. In the other method known as a questionnaire, the participant fills out the survey on his or her own.
Surveys are generally standardized to ensure that they have reliability and validity. Standardization is also important so that the results can be generalized to the larger population.
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